Content: Should My Business Be Podcasting & How Do You Get Started?

Content: Should My Business Be Podcasting & How Do You Get Started?

Updated: 11/29/18

Podcasts are FREE audio programs that you download

You can find podcasts that cover any topic. You download the ones that match your interests and listen to them as you please, essentially creating a customized radio station for yourself. You can swap programs in and out as you wish. Listen to them anywhere you can turn audio on from – desktop/laptop computer, smartphone on-the- go and in the car (just plug in your phone to the car’s AUX speaker). Since 2016, new cars have podcast players installed in them.

If you’ve ever listened to music on Pandora or Spotify you understand how this works. In fact, Google Play and Spotify are getting in on the podcast distribution act.

Get in on the Podcast trend!

As podcasting continues to go mainstream, more listeners overall means more possibilities for your business to reach new clients and customers. You’re a subject matter expert so talk about your field of expertise, your passion, tell your story, fans will spread the word.

Podcast are popular in the 18 – 44 age group. Both men and women listen to them equally. According to Edison Research podcast listeners are affluent with a household income of $75,000+, and they are highly educated.

Podcasts are becoming cheaper to produce

You can create one with an iPhone and a few hundred dollars. Equipment is going to cost you between $0 and $500. Spend around $100 on a good USB microphone and around the same amount or a little bit more on a good set of headphones. Read this great article How Much Does It Cost To Start a Podcast?. Download Kerwin Rae’s Starter Kit Podcast Ebook for equipment tips and more. Follow Kerwin’s Unstoppable podcast for great info about behavioral marketing and psychology of selling.

Starting a podcast for free – Spreaker is a podcast host that offers you free podcast hosting for up to 10 hours of audio. That’s 10 hour-long episodes or 40 shorter 15 minutes episodes. More than enough to give podcasting a try with zero risk.

Ok, you’ve made a podcast, now what?

Turn it into a blog post, with show notes, quotes and transcript of the show.

Turn podcasts into a CD, flash drive, or other physical item to give to clients, connections, and partners.

Bring in sponsors to create revenue from your podcasts.

Cover live events and conferences in new and interesting ways through your podcast interviews.

Attract the top influencers to promote your podcast

If you have celebrity clients or know top influencers in your niche, then instead of asking them for a quote or interview on your blog  ask them to appear on your podcast instead (tell him/her you have a potential audience of over ten-thousand viewers).  The best  influencers already know that podcasts are the wave of the future.

Podcasting is ideal for grabbing mobile users attention

Many people ignore television, radio and online pop up ads, and they never look at a newspaper coupon. More and more people are listening to informational podcasts on a mobile device while they’re commuting or at Starbucks.

Carve out a niche for your brand

Storytelling is essential when it comes to podcasting, The blogging world is over saturated but podcasting is still virgin territory for the marketer. You can still carve out a niche that is distinctive to your brand and attract tens of thousands of viewers. It’s being done all the time, right now.

How do I listen to a podcast?

Podcast players allow you to SUBSCRIBE to different podcasts, so that you will be notified every time a new episode is released. Most podcasts are FREE!

You can also listen to podcasts on your computer, by going to a podcast’s website, just Google the podcast name.

If you have a Google Home, Alexa or another home voice assistant you can say “Hey Google/Alex, play XXXXX podcast” and listen via your home speaker.

On a smartphone, the most convenient way is to listen is on an app, like:

Apple Podcasts,

Stitcher (iOS) | Android),

HeartRadio (iOS | Android)

TuneIn (iOS |Android).

Podcasts worth listening to:

Sincereley X – TED podcast where the speakers remain anonymous as the openly talk  about their own provocative story often talking about taboo topics, including stories about mental health issues and professional burnout.
Sincerely, x podcast logo - an audible original from TED
Dirty John podcast from Wondery and L.A. Times asks the question, “How much do you really know someone who you meet online, introduce to your family and marry?” The riveting, nonfiction 6-part podcast begs to be binge-listened.

Dirty John Podcast by LA TImes logo

Serial – A narrated true story about a popular high-school senior who disappears after school one day. Six weeks later detectives arrest her classmate and ex-boyfriend, Adnan Syed, for her murder. He says he’s innocent – though he can’t exactly remember what he was doing on that January afternoon. But someone can…
SERIAL podcast logo
S-Town podcast “JOHN DESPISES HIS ALABAMA TOWN AND DECIDES TO DO SOMETHING ABOUT IT. HE ASK a reporter to investigate the son of a wealthy family who’s allegedly been bragging that he got away with murder. But then someone else ends up dead, sparking a nasty feud, a hunt for hidden treasure, and an unearthing of the mysteries of one man’s life.”

S Town podcast logo

Box ‘N Life Podcast hosted by Tony Jeffries  – Olympic Bronze medalist, undefeated professional boxer, co-owner of CA’s #1 gym Box ‘N Burn in Santa Monica, Brentwood and Beverly Hills has a funny and insightful podcast. Tony is fun loving and is passionate about boxing, fitness, networking, social media and marketing, and most of all becoming your best self.  He interviews boxers, fighters, health and fitness experts, celebrities, and business gurus.

Box N Life Podcast by Tony Jeffries

Marc Maron’s WTF thought-provoking comedy podcast

WTF podcast logo

This American Life is a journalistic non-fiction program, it has also featured essays, memoirs, field recordings, short fiction, and found footage.


Watch this easy to understand 90 second animation to learn about podcasts:

How to get started on creating your own podcast:

Infographic Credit: Copy Blogger

Producing a Podcast: How a Podcast Is Born [Infographic]

Like this infographic? Get content marketing training from Copyblogger Media that will give you an unfair business advantage.

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