Michelle Farrell Web Designer
SEO consultant and web designer based in Santa Monica
Your British 'Fixer' for Web, SEO, and a Smoother Life.
I’m from Liverpool, I’ve been in Santa Monica for 30 years, and you are probably on my site because your website is broken, your SEO is underperforming, and you’re likely too busy to fix it yourself. I spent a decade as a seasoned SEO Program Manager for a national multi-million dollar e-commerce brand. I increased traffic and revenue for a site with millions of monthly visitors. I know how the big players win, and I bring that "big brand" technical mastery to local businesses and high-performers on the Westside.
Why do you need a "Fixer"?
A website that doesn't function, get traffic, or convert, and has missing legal requirements, is just an expensive digital paperweight and a legal liability waiting to happen.
Most of my work is by referral. I fix DIY, pretty - but useless websites, those amateur sites done by a friend, graphic designer/photographer, who probably did more harm than good.
"You don't know what you don't know" refers to the concept of unknown unknowns—gaps in knowledge or awareness that are so profound, you aren't even aware they exist. This is often tied to the Dunning-Kruger effect, where people with limited expertise in an area unknowingly overestimate their competence.
Don't waste your time, your money, your sanity, and the opportunity to grow your business by hiring an unqualified designer or by trying to figure everything out on your own.
I build websites correctly; including technical SEO, AI-driven marketing, accessibility and privacy policy requirements, as well as and high-end visual design to make your brand look, and perform, the way you’ve always dreamed it would.
THE "I AIN'T YOUR MOMMA" PHILOSOPHY
I chose this name because I believe in empowerment. I’m not here to lecture or judge you, and I won't coddle you or keep you in the dark about how your own business works.
I’m "not your momma", I am your partner.
My goal is to guide you, inspire you, and give you the tools to feel confident in your digital space.
I expect you to know your goals and your competition, so together, we can build a great digital presence and grow your business.
Get the Mentoring & Inspiration You Need To Grow Your Online Business
Ready to stop wasting time and money? Whether you need a technical SEO audit, a new website, and/or a Strategic Personal Assistant to take the wheel of your business and personal digital presence, let’s talk.
FREE 30-minute phone consultation
YOU BENEFIT FROM MY ONLINE MARKETING
& BRAND E-COMMERCE EXPERTISE
I bring my vast skills and experience as an ecommerce web producer, blogger, social media strategist, content marketer and SEO manager. As well as my web design and creative skills!
- Seasoned SEO Program Manager for 10 years at a national, brand, e-commerce website.
- Solely responsible for hands-on technical SEO and managing the on-site SEO strategy and tactics.
- Increased traffic and revenue on a multi-million dollar website with millions of visitors per month.
- Blogger and social media strategist for 2 years at a major brand.
- Started my own female-owned business to help small and mid-sized local Los Angeles businesses generate new sales, gain service customers, and get leads.
- Attended a 3-day AI for Business Summit, learning all things AI so you don't have to!
- Gained LinkedIn/Microsoft certificate for continued education in generative AI and prompt engineering and use various generative AI applications to create content. If you need an AI prompter I can help you.
- AI Certified: Professional Prompt Engineer (I learn the tech so you don't have to).
- 30 Years of Santa Monica connections and vendor networks.
- Liverpool Roots: I still have the accent, the directness, and the "no-nonsense" work ethic.
NEW OFFERING:
Fractional Executive Support & Digital Operations
For my long-term clients and those who need a bit more than just a website, I’ve started offering something a little more personal. I help entrepreneurs and leaders take back their time by handling high-level administrative needs, setting you up with AI Agents to automate your repetitive tasks, and digital systems management on a flexible, part-time basis. Proactive, reliable, and deeply embedded in your success
I’m here to help make your online business and your home life run smoothly.
I know that when you’re building an empire, your "to-do" list doesn't end at 5:00 PM. Sometimes, what you really need is a trusted, local pair of hands to help keep the gears turning - both in the office and at home.
I’m available as a "Strategic Personal Assistant" add-on for those who need a partner to:
Manage the Digital Noise: Handling your online presence, reputation, and those AI workflows I’ve mastered.
Keep the Home Fires Burning: Coordinating with local vendors (I know the best in Santa Monica!), managing logistics, and clearing the "life clutter" so you can focus on your craft.
Be Your Local "Gatekeeper": Using my 30 years of Westside experience to handle the details with discretion, kindness, and that no-nonsense British efficiency.
I’m still primarily your web and SEO expert, but I’m here for the whole picture if you need me to be.