Michelle Farrell


I launched I Ain’t You Momma in 2016, offering SEO consultations and WordPress web design. I have all the qualifications to make a professional website that gets found in Google, Yahoo and Bing. Plus I am Google Analytics Certified so I can create lots of great reports for you. If you are looking to grow your business and are willing to trust my vast experience in online marketing to get you there then we’ll make a great team.


I bring my vast skills and experience as an ecommerce web producer, blogger, social media strategist, content marketer and SEO manager. As well as my web design and creative skills! 10 years experience at a brand e-commerce website, as the SEO Program Manager I was solely responsible for hands-on optimizing and managing the on-site SEO strategy and tactics to increase traffic and revenue on a multi-million dollar website with millions of visitors per month. I can do the same for you.

User Experience

UX improves customer satisfaction and loyalty through the utility, ease of use, and pleasure provided in the visitor’s (user) interaction on your website.

Brand Identity

Every business irrespective of its size can use branding to stand out from the competition and instill trust in their customers.

Content Creation

If you do not have your own written content, I can help curate and write blog articles for you as an SEO strategy.

Marketing & Business

I bring my vast skills and experience as an ecommerce web producer, blogger, social media strategist, content marketer and SEO manager.

Web Design

My web design and creative skills will deliver you a gorgeous, modern, WordPress website, built with the Rolls Royce of themes, the DIVI theme.


On-site SEO strategy and tactics to increase organic traffic and revenue. Plus conversion tactics to get that traffic to buy, or contact you.


I am from Liverpool, England and yes, I still have my British accent even though I have lived in Santa Monica for more than 30 years!  Here is a clue as to why I left England…

British web designer living in Santa Monica, Michelle Farrell

You Can Trust Me To Deliver

Please understand the value I bring to you to help your business grow. You need to trust that I am an expert and anything I suggest to you has proven results.

I have 10 years experience managing the SEO and social media for a major brand so your site will be expertly optimized for search engines which will generate new customers and leads to your online (and brick and mortar) business from Google, Yahoo and Bing.

An expert will get you new clients that are not familiar with your business. I’ll include SEO tactics so that your business gets found when someone searches in Google for your service or the product that you sell. I also optimize for conversion so those new visitor actually do something when they come to your site, so that your get orders and more business.



I fix WordPress websites made by “a friend” or made on a DIY web platofrm (Wix, Squarespace, GoDaddy Builder etc.) – amateurs can do more harm than good! Your “friend” may have made your site for free but had no idea about design, the many marketing tactics that go into play, the best host to use (it is not GoDaddy!) and so many other things that get you traffic and customers.

I fix sites made by professional graphic designers – maybe they made your site look “pretty” or exactly how you (the amateur) asked them to make it look, but design is only one element of a website. 

You need to hire someone who knows how make a site user friendly, function well, and get traffic. “You don’t know what you don’t know” is very true of many designers and business owners. You’ll just waste time and money trying to figure everything out on your own.


I’ll Mentor & Inspire You To Grow Your Online Business

I work with many small business owners that have very little business knowledge and have no idea how websites and digital marketing work. I love to share my knowledge, I will guide you, I will inspire you and I will help you understand how to market your business.

But you, the business owner, must be invested in the growth of your business, because I ain’t your momma!

Empower yourself and be excited to take charge of your brand, you should know how your business operates and your goals, be aware of your competition and trends in your business, and also know who is your ideal customer. Then,  together as a team, we can build a great website and grow your business!

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