SEO Consulting Services, Santa Monica

Get Found Online!

Receive expert guidance and mentorship honed from my 20+ years experience making websites and 15 years SEO experience as the in-house SEO Program Manager for a national ecommerce brand website.


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SEO company based in Santa Monica with expertise in local and national SEO

Let me investigate why you are not getting business and fix it for you!

To uncover the root cause(s) of why you are leaving money on the table, I would do a complete back-end site audit. I look for missing code and other tactics that should have been added to your site so that the search engines can find your business. Unfortunately, if you did not hire an SEO expert before building your website, important steps were probably overlooked. Fixing issues after the site launches is not for the faint of heart, but I am here to help you!


How do I get started with hiring you for an SEO consultation?

FREE Initial 20-Minute Consultation Call:

First, email me at and let me know what you need help with. I will email you back with any questions, and call you, this complementary consultation lasts up to 15 minutes.

To prepare, please be ready to let me know the following:

  • Do you have a brick and mortar business?
  • Do you want to get found in certain locations, Santa Monica for instance?  If so do you have a local address and phone number that you will add to the site?
  • Are you willing to blog?
  • Tell me the things that frustrate you about your current business and traffic to it.
  • Let me know who your biggest competitors are.
  • Do you have someone on staff that can implement my recommended changes?

After we’ve chatted and discussed your needs, if you and I feel we are a good fit, I will send you a price quote.

If pricing works for you, typically I can have your website recommendations sent to you within a couple of weeks. You or your web team can implement the changes or if you prefer I can make the onsite changes for you.

Can I hire you to fix, market or update my existing website that someone else built?

No. I only support websites that I have fully built and can 100% stand behind. There are risks involved with updating websites that multiple people have worked on. I do not want to be liable for bad coding, plugin issues, outdated themes and WordPress versions.

I am happy to make you a new modern website, which I will support after completion, if you wish.  Most of my work is building a new, more professional, modern, and SEO friendly WordPress website from scratch to replace old, unstable and outdated websites.

Many website owners contact me to redo sites they had built by a “friend”. Or sites built with a D-I-Y, drag and drop website builder such as SquareSpace, Wix, or GoDaddy’s Website Builder. Or sites made a long time ago using outdated HTML or are running an old WordPress sites that is non- responsive, meaning they do not function or look good in mobile devices.

Is content marketing included in your recommendations?

Content (copy and images) are extremely important, as well as font size, layout of the content, having enticing headers, clear calls to action, and more. All of my expertise is included in a website build and audits.  I will tweak existing content you may have for the web, many copywriter write for print and editorial and not web standards, I will fix content to be easily scanned and written for the web.  I can also write copy for you.

On-site web design best practices and elements required for SEO and conversion tactics are included in my web design pricing.  I am passionate about the user experience (UX)  and conversion optimization so visitors to your website take the action you want them to take (call you, fill out a form, buy something, whatever you want).


Will you mentor me and help me decide what I need on my website?

ABSOLUTELY!! That’s why you hire an expert.

I implement my fully-rounded skillset in WordPress web design, SEO, social media and online marketing to advise you on having a professional and effective website!

I stay on top of trends and the latest technology and will advise you when you have no clue what you want and also steer you clear of things that annoy visitors to a website. I will give you my honest opinion backed by 20 years experience of online marketing and web design.

I love to help clients reach and engage more customers. All of my clients learn a lot along the way! It is refreshing to see how energized my clients become and start to become way more involved in marketing their own business and coming up with their own ideas.

Have a local brick-and-mortar business?

Adding local SEO tactics on your website is very important for brick-and-mortar businesses that depend on local search traffic to generate revenue.  Your website needs to be optimized for your location and for local keywords so you don’t lose valuable customers/leads to your competitors. Locals and mobile phone searchers are more likely to use services of companies that are “near me”, due to convenience, and wanting to help small business owners.

Adding local keyword SEO to your website  results in stronger brand recognition and also increases conversion (call, book, reserve, join, watch, download, etc.) on your site. I can help you with local SEO on your website.

Have an online business but people are not visiting your website?

Just because you have a website you do not automatically get found in the search pages when someone is looking for your service/products. Google, Yahoo and Bing are search engines. If people cannot find your business online it is because it is not optimized for search engines (SEO). This can be the kiss of death for your business growth.

How long does it take to do an SEO audit?

I shoot for a four to eight week turnaround, more complex sites may take more time.

Is SEO included when you build my website?

Yes. On-page SEO is included to help you rank for certain keywords. SEO is a long term marketing strategy, please do no expect to be ranking in Google for your preferred keywords in less than 6 months. You may not rank for them if they are highly competitive keywords, you have lots of other businesses in your area doing what you do, if you are a new business. I can help you with a “longtail” SEO strategy for rankings.

Is online/digital marketing included (SEO, CONVERSION, UX) when you build my website?

On-site web design best practices and elements required for SEO and conversion tactics are included in my web design pricing.

I am passionate about the user experience (UX)  and conversion optimization so visitors to your website take the action you want them to take (call you, fill out a form, buy something, what ever you want).

Psychology, color theory and persuasion tactics also included.

Off-site marketing, for instance, paid ads, link building etc. is not included

What is an SEO audit?

Site audits are when you pay someone (me) to forensically examine your website with many tools and my eyes utilizing my knowledge and expertise to tell you what is good and what is not so good about your site.  I will give you a full report that prioritizes which issues need to be fixed.

What is included in my SEO audit?

You will receive a comprehensive report that will cover:

  • Site Health: Assessing general site health and issues such as traffic and rankings drop and suggested fixes.
  • Red Flags: Assessing a site for potential penalty issues, – is Google punishing you?
  • Competitive Analysis: Checking your competitors to see what opportunities there are for your site growth.
  • Conversion Optimization: Analyze conversion issues, Do people visit your site but don’t take an action (buy/contact you)?
  • Negative SEO or Attacked Site: Analyze downturns in site metrics when we know a site (or thought very likely) has been attacked by negative SEO methods.

Depending upon your budget, I will also include a spreadsheet of on page changes to SEO titles and descriptions.

How much do you charge for an SEO audit & consultation?

It is hard to say how much your audit will cost without first talking to you and doing a mini-review of your website, obviously larger websites will be more time consuming to research and recommend fixes, than smaller sites. Large agencies charge upwards of $5,000 for the same services that I offer at a much reduced fee.

Is it worth investing in SEO?

SEO is the best way to reach your target audience and grow your business!

Investing in SEO, through time and money, can have an exceptional rate of return on your investment compared to other types of marketing, like expensive paid advertisements and promotions. Implementing an effective SEO strategy is one of the best ways to reach your target customer and to grow your business. 

How do I pay you?

Should you wish to proceed with my services, you will be required to sign a contract and give me 50% deposit* before I commence work.

Final payment is due upon completion – you will need to pay the balance the day the website goes live. You own the website 100% after final payment is made.

I accept cash, Zelle, Venmo or checks. I also accept PayPal – if you want to pay by credit card, please do that via Paypal – you are responsible for paying any Paypal service fees.

*Note: Your deposit is non-refundable if I commence work. The fee I charge is for research time, labor and expertise and is not just based on the finished product.

Do you only work in WordPress? What about Shopify, WIx, Squarespace etc?

I can give you SEO recommendations for you to implement.

What kind of businesses do you work with?

I have worked with a broad range of company types from small start-ups, large corporations, nonprofits, B2B, B2C.  Businesses industries include La Verne University,, fitness, technology, food, apparel, medical, health + beauty, travel, finance, insurance, arts, and more.

I prefer to work with California based companies.

What is your marketing background and experience?

I have 15 years in online marketing and  SEO experience as the in-house SEO Program Manager for a national brand. I managed the onsite technical SEO, Social Media and blog for a multi-million dollar e-commerce store with millions of visitors per month.

Plus, I’ve been making websites for 22 years. I love to help small- and medium-sized local businesses reach and engage more customers implementing my fully-rounded skill set in WordPress web design, SEO, social media and online marketing.

Pay to get your site built right the first time!

Do you have client testimonials?

Click to read reviews on this website

Read my 5 star reviews on YelpGoogleFacebook and LinkedIn.

For existing clients who want to write a review – I have set up links to my Yelp & Google review page so it is super quick and easy.



Do you outsource your work to overseas SEO "experts"?

Nope! All work is done in the USA by me!

I live in Santa Monica, California, and never outsource my work to off-shore SEO “experts”. I prefer to work with local businesses in the Los Angeles area.

Do you do shady tactics?

I will NEVER recommend shady tactics that could get you penalized by Google!

I always follow best practices and stay current with industry changes and trends. I implement white-hat SEO tactics so you do not get penalized by Google, Yahoo or Bing for being in violation of their guidelines.

Be very wary of the many self-titled SEO experts and gurus that either spam email or cold call you making unrealistic promises of guaranteed #1 rankings or that they can get you on the first page of search results. Unethical SEOs have given the industry a bad name through overly aggressive and manipulative marketing efforts, known as black hat SEO. Their shady tactics violate Google’s guidelines and may result in your site rankings to tank or even worse, have the entire site banned from showing up in Google search.

Read Google’s Webmaster Guidelines – it warns you of these scams and tips on how to choose an SEO wisely
“While you consider whether to go with an SEO, you may want to do some research on the industry. Google is one way to do that, of course. You might also seek out a few of the cautionary tales that have appeared in the press, including this article on one particularly aggressive SEO: While Google doesn’t comment on specific companies, we’ve encountered firms calling themselves SEOs who follow practices that are clearly beyond the pale of accepted business behavior. Be careful.”

Photo Credit: Google SEO Magnifying Glass courtesy of 

SEO & WEBSITE AUDIT Consulting Clients

Dedola Global Logistics client logo Long Beach
Box N Burn Gyms W. Los Angeles and Santa Monica client logo
University of LaVerne SEO client
Headstart FInancial Client Logo San Francisco
Tony Jeffries consulting client
Box N burn teaching academy santa monica client
Pro Fitness Ntwork logo Pasadena client
stephen caon personal trainer west Los Angeles
Dear Birth SEO client
Jules Swales Method Writing Teacher online and Mar Vista
Consulting for Maria iliffe wood a UK writer offering online courses
Los Angeles ecommerce website consulting for Baby Art Mart
Wellness SEO consulting client
Untitled No 1 preschool Santa Monica client logo
Eden Builders website logo
Streamline builders client logo Santa Monica

Happy Consuting Client Reviews

TESTIMONIAL FROM NATIONAL SEO AGENCY: I have had the pleasure of working with Michelle for 3 years while she has served as the in house SEO for Teleflora. Michelle is an extremely committed employee and in my experience she always makes sure to explore all options available to maximize revenue from eCommerce.

I have worked with many high profile national brands and I can honestly say Michelle has the most SEO expertise and knowledge of any in-house SEO that I have partnered with.

Michelle is easy to work with and is really passionate about SEO and digital marketing in general. The vast amount of marketing and digital experience Michelle has acquired in her career is invaluable and any company would be lucky to have Michelle on their team.

Volume 8 SEO Agency Denver Colorado logo

Troy Shultz - LinkedIn Review

Account Director , Volume Nine - SEO Agency - Denver, Colorado

I was referred to Michelle by a local recommendation in Santa Monica. I found her while desperately looking for someone competent and responsive who could help me ‘fix’ my website after my previous designer left it undone and poorly functioning.

Michelle was kind and reassuring and most importantly she followed through with the estimate she gave me. Not only did she fix what I asked her to work on, she also gave suggestions on how to improve and optimize my website for success.
Once she was done with the hours of work, she still took the time to write the next steps for me to take over and be independent for future changes I will need to make on my site.

I can not recommend her enough and turns out that she actually “is your momma”, given the way she cares about her work and her clients!

Diana Hinek, Dear Birth, Santa Monica

Michelle went above and beyond what I hoped for. She’s easy to work with and communicative. We worked together on refreshing the 6 year old website of my current company over 2 months. We added several new pages as well with a new more impactful layout and several new features,. She also fixed a bunch of lingering backend issues. I would definitely recommend using Michelle for your website development needs.

Alex Papas, Dedola Logistics, Long Beach

If I could give Michelle a 100 star review I would! It’s hard for me to find the words really to say how amazing and professional she has been through the process of updating my site. My previous site looked pretty but was ineffectual. Her decades of experience were evident from the first moment we sat down together. After one look through my site she 100% knew how and what to advise me. Her confidence rubbed off on me and I felt excited that finally, my site might represent what I wanted to say.

There is not one suggestion that she had that we haven’t done, and the site is a reflection of that. It looks amazing. I feel so lucky to have found her. And to have worked with someone who didn’t baffle me with web and SEO talk but actually explained what was needed and why.

Michelle worked tirelessly with me always with the intent to drive traffic to my site and keep people interested when they arrived. She has all the knowledge needed for SEO and other behind-the-scenes needs of an effective website, plus she has an exceptional eye when it comes to the visuals, to what is going to get and keep someones attention.

She was also so fun and lovely. I was dreading updating my site and my experience was the opposite of that. If you’re considering updating your old site or creating a new one do it with Michelle, I can guarantee you will not be disappointed. Quite the opposite!

Jules Swales, San Francisco

Michelle is not only extremely knowledgable in SEO, but a pleasure to work with. She helped our agency with some of our toughest clients, while keeping everyone nice and calm with her soothing British accent. If you’re looking for help with SEO, or writing, she’s your girl.

Rob Langille, SEO Agency, Los Angeles

Michelle is my go to guru for all things SEO. She is full great ideas, tips, tricks and has the data to back it up. I’ve recommended her several times with amazing results.

Lauren W., Online Marketer, Los Angeles

Should you want your brand or business to have the chance to be known out there, is better to start on the right foot having Michelle on your side. She’ll set up your online presence better than anybody else, fast and easy. And she’ll keep working along the road with a meaningful and effective strategy.

Henry A., Ad Agency, New York

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