Website Design for Non-Profit Charity, Brentwood 90049
CLIENT WANTED: Client wanted to attract new members and for them to purchase live and online events.
PROBLEM: Original site was a DIY HTML website built in 2014, so it was extremely outdated. New pages had been added throughout the years, which lead to confusing navigation and messaging.
The look and feel of the site was off-putting to potential donors and buyers,as it did not feel trustworthy or look professional. The design had too many colors, busy backgrounds and flashing animated gifs, and white text which was very hard to read and to stay engaged. Read my blog post about color theory to learn more.
I love lots of text content on a site, it is very important, but the old site had too much information, in white text, and no obvious headers calling out the key facts, so visitors could not easily scan the page to figure out what it was about.
SOLUTION: I built a new professional WordPress website that conveys trust, and the imagery gives a sense of fun so visitors to the site want to join/buy/donate.
I spent a lot of time organizing the content and the website structure, so that visitors would know within 3 seconds of visiting the site what it was offering, and would want to discover/learn/do more.
I added a new FAQ page to answer all questions and remove any doubt from the user experience.
I incorporated a colorful blue/green gradient background and accent colors and her colorful images to appeal to the client’s love of color, and to tell the story of the organization.
I left the original website live until my version was approved, then I migrated the site.
IMAGES BELOW ARE BEFORE MY REDESIGN