Content: 26 Must Have Features On A Business Website in 2024

Article updated: March, 2024

“You Don’t Know What You Don’t Know”

The difference between an amateur/DIY built website and a professionally built site is knowing what and how to implement strategies and tactics. Sites need to look great and work in all devices and be compliant for Consumer Privacy and Americans with Disabilities. Professional site builders (with SEO and CRO knowledge) know how to get your website found in Google and when those people visit your site, know how to convert them to a paid customer.

Before you get started you should know your budget and what goals do you want your website to accomplish?

  • Get more orders, more sales, more tables filled.
  • Get more inquiries and more referrals.

Do you know how you are going to get more customers through the door of your brick and mortar store and/or online business? The list below will help you somewhat. Call me if you are ready for me to take care of it for you. Hiring a “done for you” professional takes away the deep learning curve, stress and time consuming process out of your hands.

Content and features you should consider implementing on your business website:

  1. First you need a Domain name at Google Domains. Your domain name should be easy to remember and spell.  Do not include dashes in your domain name. Try and get .com (not .net) or if you are a non-profit organizationtry to get .org.
  2. Sign up for a web hosting account at  SiteGround.
  3. Home page: Visually appealing, informative and engaging homepage that clearly communicates what you offer and entices visitors to click to other pages or call/fill out a form/purchase from you.
  4. About Us page: Should be informative, detailing your company’s history, mission, and values. Include credentials and awards.
  5. Service pages: Every page on the site needs quality niche content. If you offer lots of services, consider separate pages for each of them.
  6. Call to Actions (CTAs): A call to action is an invitation for a potential client to take some desired action (call/buy/fill out a form etc.). Implement clear and compelling CTAs throughout your website to encourage user engagement and conversions – see tips below for best practices.
  7. Navigation: Menu, buttons, and links should ensure easy, intuitive navigation to help visitors find information quickly and easily. Is it easy to use? Design should flow naturally, feel familiar, and take the user from one action to the next without much thought.
  8. Responsive Design: Create a website that is optimized to look good on all devices, including desktops, laptops, tablets, and smartphones.
  9. Quality content written for each webpage. Well-researched, well-presented, and relevant to your audience. Write at least 1.000 words per page.
  10. Optimize all written content for SEO and Conversion.  Make sure the website has good onsite technical SEO. Headers and organized content are important for how well a webpage ranks in search, drives traffic, engages the audience, and converts users.
  11. Value: Let customers know how you are different from your competition.
  12. Benefits: Address customer pain points, what are the benefits and solutions you offer? The website should help solve a problem and get the user to their end goal.
  13. Chat: online chat feature for quick customer service responses
  14. Blog – write robust informative articles that give the reader good takeaways and free information.
  15. User Experience. Does your website serve its purpose? The user should get more out of the website than the time and effort spent navigating it. Having a great user experience can improve customer service and help increase sales, leads, and other company goals.
  16. Email Subscribe: If a visitor does not buy, capture their email contact information, so that you could market to them again.
  17. Organized Layout: You want a professional, beautifully branded website, but if you have too many distractions, the visitor will bounce/leave fast.
  18. contact form
  19. contact information
  20. Security and Privacy Policy: Does your website feel secure and legitimate? Customers need to know their personal information is safe and the website information is accurate.‍
  21. Visual Appeal: Do you have professional quality photography that represents your business, logo and other graphics? You need lots of images.
  22. Accessibility: Optimize all images for SEO and ADA compliance and resize for the web before uploading.  Can everybody use your website, including those with disabilities?
  23. Do you have videos on YouTube? Videos are great for introducing yourself, for engagement and to visually explain complex matters.
  24. Are you on Social Media? If not, you should be, add social media follow links on your site.
  25. Do you have good reviews on Yelp and Google? Earning the trust of a prospect takes more than your promise. Prospects want to hear from your customers, your success stories and your history. Not your empty promises. Ask your best customers to write a review.
  26. Add a calculator tool (like a savings/loan/mortgage calculator) or freebie for download if people sign up for your emails, or a free email generator or other cool tool! Checkout UCalc and Calconic

Call To Action (CTA) tips:

  • Add call to action buttons and links – NEVER use “click here” or “learn more” as the text on your link. Because they are not descriptive for SEO and has low click rates because it sounds like you are going to bore the visitor with long winded information or linking to an online practice course to an AP calculus exam. Instead use powerful converting words – BUY NOW, JOIN US, substitute boring words like “submit” and “enter” for more action packed words like “GET,” “RESERVE,” and “TRY“.
  • Buttons should stand out and be easy to recognize as call to action buttons  Pay attention to the color of your buttons too – generally speaking, green and orange buttons are reported to perform best.
    Buy now button


small business website design

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