Social: Should Your Business Be On Snapchat?

Snapchat is a fast and fun way to share experiences with your friends and the world around you. You can send a photo or video Snap to friends, chronicle your day through Story, touch base using Chat, immerse yourself in global events through Live, and enjoy handcrafted stories from the world’s top publishers on Discover.

For ideas on how to use Snapchat for your business read 10 of the Best Brands on Snapchat.

SNAPCHAT ADS: When Snapchat first offered ad in January 2015, it was charging brands a minimum of $750,000 for a one-day ad. In 2016, they dropped their prices drastically due to the fact that 55% of Snapchat users rarely or never view its native advertising “branded” features. Ads now start at at $50,000. You can choose a 10 second mobile video ad,

Sponsored Geofilters are tiny pieces of art that always make an impression. When Snapchatters in the location(s) of your choice take a Snap, they’ll be able to see your Geofilter and use it to explain where, when, and why they took the Snap.
Small businesses and individuals can create On Demand Geofilters

SPonsored Lenses – To activate Lenses, Snapchatters simply press and hold on their faces. Some Lenses include prompts like “raise your eyebrows” to trigger an animation, adding a fun twist to the experience. And when you’re finished playing, it’s easy to send Lenses to a friend or post one to your Story. On average, Snapchatters play with a Sponsored Lens for 20 seconds.

The most effective method for growing Snapchat audiences while showing variety of content and expose new audiences to new people. Market to Snapchat users then you need to partner with a SNAPCHAT INFLUENCER: They are in high demand and can make up to $100K each week for their brand-sponsored Snaps. (via Snapchat takeovers)A takeover is when a brand or individual, allows another user to create content on their account for a period of time, creating their own story for that day (or even for just a few hours). The Influencer sends all their followers to watch a story on that new account.

Without a true way to discover new and interesting Snapchat users, the takeover is quickly proving to be the

content they post on Snapchat isn’t polished: it’s raw and scrappy and fun. After all, Snapchat is all about letting your brand personality shine and relating to your target audience on a totally human level.
April 27, 2016 // 8:00 AM
10 of the Best Brands on Snapchat Right Now (And Why They’re So Great)
Written by Lindsay Kolowich | @lkolo25



It used to be that Snapchat was seen as a platform geared mostly toward teens and pre-teens. But over the last several years, Snapchat has added features and made changes that have helped to move it into a much broader space.

No longer are they a niche photo-messaging service — they’ve become an established media platform valued at over $16 billion and with over 100 million users. As for the age range of their users, eMarketer reported that 45% of all Snapchat users in the U.S. are between the ages of 18 and 24, and comScore found that 60% of U.S. smartphone users ages 13 to 24 use Snapchat.

That’s why brands from every industry and with all manner of target demographic — from Sour Patch Kids to General Electric, and even HubSpot — are using Snapchat to connect with their fans and customers in a way that’s low-cost, but highly personal and engaging. You’ll notice the content they post on Snapchat isn’t polished: it’s raw and scrappy and fun. After all, Snapchat is all about letting your brand personality shine and relating to your target audience on a totally human level.

Before we list the best brands to follow on Snapchat, let’s be sure we all know how to follow brands on Snapchat and view their content in the first place.

(Click here to skip ahead to the best brands on Snapchat.)

How to Follow Brands on Snapchat
To follow brands on Snapchat, you’ll first have to make a Snapchat account of your own. Snapchat accounts are nothing fancy: no profile picture, no bio, no URL to your website. All you really have to do is download the free Snapchat app (for iOS here or for Android here), and then create an account by entering your email, a username, and a password.

Once you’ve made an account, you’re ready to find and follow brands (and other users).

Step 1: Open the Snapchat app and click the ghost icon at the top center of your camera screen (below, left). You’ll be taken to your home screen (below, right).

Step 2: On the home screen, add friends by clicking the “Add Friends” option.

snapchat-picture-screen.png snapchat-home-screen.png

Step 3: Time to add some friends. You can add friends in a few ways: by username, from your address book (i.e. your phone’s contacts list), by Snapcode, or from someone nearby.


To add folks by username, you’ll have to type in exact usernames to find people, as there is no account suggestion option like other social networks have. For example, Sour Patch Kids’ Snapchat username is @sourpatchsnaps, not @sourpatchkids — but you’ll have to type that.

To add a user by scanning their Snapcode, simply take a picture or screenshot of a user’s Snapcode with your mobile device. Then, find the “Add by Snapcode” option by following the steps outlined above, and choose the photo you took of the Snapcode. The app will recognize the Snapcode and add the person automatically.

(The list of brands below includes each brand’s Snapcode, so if you’re reading this post on your mobile device, you can try adding these brands on Snapchat by screenshotting the Snapcodes as you read. Then, later, open the Snapchat app and find “Add by Snapcode” — and you can add each brand one-by-one by finding the corresponding screenshot in your saved photos.)

Step 4: Once you follow the brands you want on Snapchat, you can view their Snapchat content the same way you’d view your friends’ Snapchat Stories: Open the Snapchat app, and then swipe the whole screen left to get to your Stories.

Brands aren’t set apart from other users, so you’ll have to find the brands among your friends. Click on a brand’s username to view their Story.


Now that you know how to find and follow brands on Snapchat and view their Stories, let’s get into the best brands to follow on Snapchat.

10 of the Best Brands on Snapchat
1) Sour Patch Kids

Username: @sourpatchsnaps


Many of the earliest adopters of Snapchat were teenagers, which gave the snack company, Modelez, an incentive to hop on the platform to promote its Sour Patch Kids candy brand.

In 2014, one of the company’s major goals was to grow awareness among their core demographic: candy-loving teenagers in the United States. Because teenagers were reportedly spending more and more time on Snapchat, they decided to go there to create fun content teens could share with one another.

The video below is an excerpt from one of its first campaigns back in 2014, called “Real-life Sour Patch Kid.” For the campaign, the company teamed up with Logan Paul, a social media influencer and comedian, who spent five days recording pranks around New York City via Snapchat. It was a play off the brand tagline, “First they’re sour, then they’re sweet,” as the pranks went from “sweet” at the beginning of the five days to more “sour” pranks as the week went on.

Each month, new Stories were released showing the “Real Sour Patch Kids” acting like regular teenagers. Below is an example of them showcasing their “favorite Halloween costumes”:


Image Credit: Shorty Awards

2) Everlane

Username: @EVERLANE


The retail company Everlane was another early Snapchat adopter, but with an even more daring approach to the then-new social platform. In November 2015, they wrote this on their official blog: “We’re here to make a bold claim. Snapchat is going to become the defacto social channel for Everlane. Over the past month, we’ve been testing it in small batches and we’re in love.”

Why did they love it so much? Because they found it was an even better way to showcase their radical approach to transparency than other social networks like Facebook.

“Facebook is a spot for updating our community and having one on one conversations,” read the post. “But Snapchat is completely different. Snapchat gives us the chance to explore transparency in a completely new way. No fancy cameras. No editing. Just raw, live, footage. It’s beautiful, and it’s the platform for the modern generation.”

Almost a year and a half later, they haven’t turned back. The folks at Everlane use Snapchat as kind of a backstage pass into their ecommerce business, their events, and their culture. They use the Snapchat Story feature to create narratives around giving tours of their spaces, interviewing customers in their brick-and-mortar stores, and previewing new products. On #TransparencyTuesday, for example, they use Snapchat to record a walkthrough of their business or factories.

everlane-snapchat-1.png everlane-snapchat-2.png

everlane-snapchat-3.png everlane-snapchat-4.png

2016 Snapchat statistics in the USA

large percentage of Snapchat’s users (nearly 55%) use the app on a daily basis. Additionally, a large majority of Snapchat’s users For brands, this is an important distinction to note — in order to effectively market to Snapchat’s audience, brands must partner with top Snapchat influencers (via Snapchat takeovers) in order leverage high views to each influencer’s Snap story. See how consumers are truly using Snapchat here from Newscred’s infographic:

Millenials account for 7 out of 10 users

18 to 24 year-olds make up 45% of all Snapchat users
60% of 13- to 34-year-old smartphone users are Snapchatters
Snapchat has more users than Twitter

SanpChat Inforgraphic

SOURCE: infographic

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