Green symbolizes life, renewal, nature, and energy, is associated with growth, harmony, freshness, safety, fertility, and the environment. Green is fresh and used to convey products are organic and eco-friendly. Green is also traditionally associated with money, finances, banking, ambition, greed, jealousy, and envy. Dentists will often paint their waiting rooms green to evoke a sense of calmness in their patients.
Leatrice Eiseman, Executive Director of the Pantone Color Institute said, “Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment. Satisfying our growing desire to rejuvenate and revitalize. Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose.”
Pantone’s Top 10 Colors for Spring 2017
From colors that are bright and vivid to those that convey a sense of earthiness, Pantone’s top 10 colors for spring 2017 are those below which can all be found in nature.
Official images from Pantone.