Website Built for a Medical Writer – Valley Village

Spotlight Medical Communications in Valley Village. Laura Cobb PhD is a freelance medical writer. She re-branded her website from LCS Executive Consulting into Spotlight Medical Communications. Her original site was built with Go Daddy’s Site Builder which is not SEO friendly. I built the new site in WordPress.

Laura’s target audience is medical doctors, scientists, pharma companies and clinics. I kept the site clean but added some animated text on the homepage just to give it some pop.

AFTER:

Laura’s old site did not have an SEO tactics included or clear calls to action (CALL, CONTACT) so I included those and also added an email subscribe popup to generate leads and social sharing buttons to encourage visitors to spread the word about her site. My aim was to let visitors understand what the site was about in under 2 seconds and have an easy way to contact Laura.

I redirected all traffic from the old LCS website to the new website so that Laura wouldn’t lose any traffic from other websites that had linked to her or from a client that had bookmarked her old site.