Shipping / Logistics Website – Long Beach, CA
CLIENT WANTED: Update a DIVI website that was built in 2014. Design a new home page and build 8 new pages. Also change the navigation.
PROBLEM: Original site was very outdated in functionality and look and feel. Many forms and plugins were broken. I was hired to make it look better and fix the issues. Also the navigation was confusing.
The look and feel of the site was very flat and unattractive and looked like it was at least 10 years old. off-putting to potential donors and buyers,as it did not feel trustworthy or look professional.
SOLUTION: I updated look and feel of 12 pages and added the new navigation in the top menu and the footer, note the clear calls to action, click to call button, request a quote and consultation. (I did not change all of the internal pages)
I spent a lot of time organizing the content and the website structure, so that visitors would know within 3 seconds of visiting the site what it was offering, and would want to discover/learn/do more.
I added a new FAQ page to answer all questions and remove any doubt from the user experience.
I cloned the original site and worked on that in a staging environment then pushed it to the live site.