Project Overview
Website Built for Eye Doctor, Norwalk
Eye Doctor: PearlOptometry.com
Launch date: May 25, 2024
Website New Build Project: project involved a comprehensive redesign for an optometrist with 3 separate Costco locations in Norwalk, Lakewood and El Centro, California. The primary goal was to create a visually appealing and user-friendly website that not only meets the client's aesthetic expectations but also improves user engagement and conversion rates by writing great content.
Client Specifications: Client had a current one-size fits all eye doctor template web site that was hard to read and did not look good. Client wanted to highlight dry eye therapy, modern technology and that they were located in Costco.
Images: Client only had images of his office and staff to I sourced the stock images for him.
Tip: Need a list of places to get free stock images for your website? click link to see lots of resources.
Logo Creation: I created this clean and simple logo for his new website.

Greg Pearl, OD
Michelle was great to work with. She listened to what we wanted and provided her expertise in creating an effective website that reflected our brand. She did not use technical language when asking questions or explaining things to us, making conversations less frustrating than working with other tech professionals. Thank you, Michelle, for your fast and pleasant service in upgrading our website. - Brisol V.
OLD WEBSITE HOMEPAGE BEFORE redesign, with no conversion or SEO tactics. It looks like they sell glasses when in fact they do not, they are an eye doctor offering eye exams.


