Quick List of the 4 Ps of Marketing for Small Businesses

Product

What are you going to sell? Is it a product? A service? An app? What makes it unique? Why should the world want what you have to offer?

Price

How much will you sell your product or service for? Is it more or less than the competition? Will your customers be able to afford it? Will you be able to make a profit?

Promotion

How will you get the word out about your amazing idea?

Place (location)

Where will you sell your product, or where will your service be available? Are you meeting your customers where they live, or are you expecting them to find you? How will customers access your product or service? Will it be online? Will you set up in your backyard, or have a reseller?

Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world.